Deer Horn Media Services logo in bold black lettering with stylized antler design
Living room TV with streaming apps for CTV/OTT advertising
Streaming Video (CTV/OTT & Online Video)

Put Your Brand on the Biggest Screen in the House

CTV/OTT and online video across YouTube, Hulu, Roku, Amazon, and premium publishers—planned for reach, controlled frequency, and measurable lift.

Why Streaming Video with DHMS?

We match audiences to screens and formats—CTV for high-impact awareness, YouTube & in-stream for efficient reach—then unify reporting so you see how video drives site visits and conversions.

Premium CTV/OTT

Hulu, Roku, Amazon, Vizio, and PMP deals for brand-safe, on-TV inventory.

YouTube & Online Video

Skippable, non-skippable, bumper, and in-feed units tuned to your goals.

Outcomes That Matter

Reach, frequency, VTR, view-throughs, and assisted conversions—reported clearly.

What We Plan & Launch

Formats

  • CTV/OTT : :15 / :30 (non-skippable)
  • YouTube skippable, non-skippable, bumper
  • In-stream, in-feed, and out-stream placement
  • Companion display cards & overlays

Platforms

  • Hulu, Roku, Amazon Fire, Vizio, Samsung TV
  • YouTube/Google Ads, PMPs, and programmatic
  • Local broadcast streaming apps

Targeting & Measurement

  • Geo, demo, interests, custom intent & lookalikes
  • Reach/frequency caps, VTR, CPV, view-throughs
  • Site visits, engaged sessions, assisted conversions

Our Process

1) Audit

Audience, markets, seasonality, creative, and budgets.

2) Plan

Channel mix (CTV vs YouTube), KPIs, pacing, and caps.

3) Launch

Trafficking, brand-safety, pixeling, QA, go-live.

4) Optimize

Bid/audience tuning, creative tests, weekly insights.

Typical go-live: 7–10 business days after assets & approvals.

Streaming Video FAQs

What budgets make sense to start?

For a single DMA test, we recommend $4k–$8k/month across CTV and YouTube to achieve stable reach and frequency.

How do you measure success?

Primary KPIs: reach, frequency, view-through rate (VTR), CPV, and view-through conversions. We also report site visits, engaged sessions, and assisted conversions.

Do you handle video production?

Yes. We can edit existing assets or produce :06/:15/:30 spots sized to platform specs, plus companion display cards.

Can we geo-target specific cities or ZIPs?

Yes—city, ZIP, or radius targeting is supported, with layered demo, interest, and device filters.

How does CTV differ from YouTube?

CTV delivers big-screen, lean-back impact with non-skippable inventory; YouTube adds efficient incremental reach and frequency at lower CPVs. We plan them together.

Ready to Get on CTV & YouTube?

We’ll build a right-sized plan for your market and goals—then optimize weekly for performance.

Talk to an Expert