Connected TV and audio
CTV • Streaming Video • Streaming Audio

Build Demand. Lower Blended CPA.

Targeted CTV/OTT, YouTube, and streaming audio that lift search and direct traffic—measured end-to-end.

Premium Reach

CTV/OTT inventory plus YouTube and top audio platforms.

Creative Testing

Flight tests on hooks, lengths, and CTAs to improve lift.

Attribution

Site lift, branded search, and assisted conversions tracked.

What’s Included

Strategy

Targeting, geos, frequency, flighting, and budgets.

Creative

CTV/YouTube edits, audio scripts, overlays, and end cards.

Placements

CTV/OTT, YouTube In-Stream, audio (Spotify/Pandora), display support.

Tracking

UTMs, GA4 goals, call tracking, view-through logic.

Optimization

Frequency, device, creative, and audience refinements.

Reporting

Lift metrics plus cost per key action.

Our Process

1

Discovery

Offer, audience, markets, and goals.

2

Creative

Scripts, edits, specs, and approvals.

3

Launch

QA, pacing, and early adjustments.

4

Optimize

Weekly tuning; monthly test cycles.

Digital Media FAQs

How fast can we see lift?

Early lift in branded search/direct traffic often appears within 2–4 weeks; conversion impact typically strengthens over 6–8 weeks.

Do we need both CTV and YouTube?

They complement each other—CTV for premium reach and YouTube for efficient frequency and intent targeting.

Can you produce or edit our creative?

Yes—scriptwriting, editing, and reformatting for CTV/YouTube/audio are available.

How do you measure results?

View-through logic, site lift, branded search growth, and assisted conversions in GA4 plus call tracking.

How often do you refresh creatives?

We plan creative test cycles every 4–6 weeks, faster in high-spend scenarios.

What about brand safety and frequency caps?

We use allow-lists/brand safety filters and set frequency targets per channel and audience.

Ready to Plan Your Media Mix?

Call 214-966-1010 or email contact@deerhornmediaservices.com