Broadcast TV planning
Broadcast TV Advertising

High-Visibility TV that Builds Trust

Plan, buy, and measure TV to amplify response in search, direct, and call channels.

Mass Reach

Efficient GRPs across key dayparts and programs.

Flighting & Frequency

Balance cost and recall with smart schedules.

Attribution

Promo tracking, call routing, and site lift analysis.

What’s Included

Planning

Markets, stations, programs, dayparts, and budgets.

Creative

:15/:30 spots, supers, and compliance checks.

Buying

Negotiation, makegoods, and inventory quality control.

Tracking

Vanity URLs, call tracking, codes, and UTMs.

Optimization

Program and daypart reallocation based on response.

Reporting

GRPs, reach, frequency, and response KPIs.

Our Process

1

Discovery

Market goals, budget, timing, and creative assets.

2

Plan

Schedules, flighting, and reach/frequency modeling.

3

Buy

Negotiations, placement, and launch QA.

4

Optimize

Reallocate to best-performing programs/dayparts.

Broadcast TV FAQs

What budget do we need to start?

Budgets vary by market and daypart; we can model GRPs and frequency for your target within your comfort range.

Can you produce TV spots?

Yes—editing, supers, and :15/:30 deliverables with compliance checks.

How do you track TV response?

Vanity URLs, call tracking, promo codes, and site-lift analysis tied to flight schedules.

Do you support geo-specific buys?

Yes—DMA targeting with program/daypart selection per market.

What are makegoods?

If spots are missed, stations provide comparable replacements—we negotiate and verify delivery.

How fast will it impact leads?

Expect early lift during active flights; sustained impact depends on frequency and creative consistency.

Ready to Plan TV?

Call 214-966-1010 or email contact@deerhornmediaservices.com