GA4 • Tag Manager • Looker Studio

Analytics & Reporting

Robust insights that measure results and guide strategy across every channel.

KPIs That Matter

Leads, revenue, ROAS, LTV—not vanity metrics.

Clean Implementation

GA4 events, conversions, and consent-aware tagging.

Actionable Reports

Looker Studio dashboards that drive decisions.

What You Get

GA4 Audit & Fixes

Event schema, duplicate hits, and channel grouping cleanup.

Tag Manager Setup

Click, form, scroll, file, and e-commerce events with QA.

Call & Form Tracking

Dynamic number insertion + submission tracking.

Dashboards

Channel, campaign, creative, and landing-page views.

Attribution

Cross-channel and model comparisons to validate spend.

Cadence

Weekly snapshots and monthly deep-dives with next steps.

Our Process

1

Audit

We inspect GA4, GTM, consent, and current dashboards.

2

Implement

Fix tracking, add events, and align KPIs to goals.

3

Visualize

Build clean, role-based Looker Studio reports.

4

Optimize

Translate insights into media and site improvements.

Analytics FAQs

Which conversions do you track?

Calls, forms, purchases, bookings, and micro-conversions like click-to-call, PDF views, and chat opens.

Do you fix broken GA4 setups?

Yes. We audit events, parameters, duplicate tagging, consent mode, and attribution settings.

Can you connect ad platforms to GA4?

We link Google Ads, Search Console, and import offline conversions where applicable.

What will my dashboard include?

Traffic, leads/revenue, ROAS, channel performance, creative, geo, device, and landing page views.

How soon will we see insights?

You’ll get a quick-win report in the first 2–4 weeks, with ongoing weekly and monthly reviews.

Do you handle privacy and consent?

We implement consent mode and cookie banner integrations to keep tracking compliant.

Ready to Measure What Matters?

Call 214-966-1010 or email contact@deerhornmediaservices.com