Dallas skyline—home base of Deer Horn Media Services
About Deer Horn Media Services

Measurable. Transparent. Results-Driven.

We help Dallas–Fort Worth small and midsize businesses grow with integrated media and digital marketing—backed by nearly 30 years of hands-on experience.

Our Story & Mission

Deer Horn Media Services (DHMS) was founded to give business owners a partner who treats marketing like an investment, not a gamble. We plan across channels—broadcast, streaming, search, social, and web—so every tactic supports a single goal: profitable growth.

Mission: empower local and regional brands with strategies that connect message, media, and measurement.

Approach: clear KPIs, full transparency, and weekly optimization—no black boxes.

Fit: owner-led SMBs and emerging mid-market teams who want an accountable partner.

At-a-Glance

  • 29+ years across linear and digital media
  • Dallas–Fort Worth focus with regional & national reach
  • Integrated planning: SEO, Paid Search, Streaming Video/Audio, Social, Web
  • Reporting you’ll actually use—leads, revenue, & cost per outcome
BBB Accredited Google & Meta Platforms WordPress & Shopify Semrush & GA4

Expertise in Digital Marketing DFW Businesses Trust

At Deer Horn Media, we focus on digital marketing. DFW businesses trust us to increase visibility, attract qualified leads, and convert more customers. With over 29 years in linear and digital media, we bring Fortune-500-caliber standards to every local engagement.

We’ve partnered with top brands—including Southwest Airlines, 7-Eleven, Carl’s Jr., Zaxby’s, Main Event, and Dave & Buster’s—and we channel that level of planning, creative rigor, and accountability into custom strategies that drive real results for local businesses.

Southwest Airlines 7-Eleven Carl’s Jr. Zaxby’s Main Event Dave & Buster’s

Brands listed are the property of their respective owners; engagements include work delivered directly or via agency partners. No endorsement implied.

Leadership

Pat Kalahar

Founder & Principal

Pat has spent nearly three decades helping brands connect strategy to results—spanning broadcast and terrestrial radio to today’s streaming, search, and social platforms. He founded DHMS to bring enterprise-grade planning and accountability to growth-minded SMBs.

  • Deep experience across home services, retail, healthcare, food & beverage, and e-commerce
  • Hands-on in campaign planning, creative direction, trafficking, and analytics
  • Known for building “no-surprise” plans: clear budgets, clear KPIs, and consistent reporting

Selected Work & Impact

Arborist Services (Regional)

Challenge: Compete with national brands.

Approach: Rebuilt SEO, call tracking, segmented Paid Search + streaming.

Result: Surge in qualified calls and lower CPCs across North Texas.

Specialty Bakery (Local)

Challenge: Turn event buzz into recurring sales.

Approach: Conversion-focused campaigns + event-driven content.

Result: Organic traffic climbed; festival visitors became repeat buyers.

Custom Apparel (E-commerce)

Challenge: Launch quickly with compliance.

Approach: Intuitive checkout, consent compliance, and analytics.

Result: Polished launch and trust signals that supported seasonal scale.

Want more examples? Ask for a capabilities deck tailored to your industry.

What We Do

SEO

Technical, content, and local visibility.

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Paid Search

Google Ads, PMax, remarketing, LSAs.

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Streaming Video & Audio

CTV/OTT, YouTube, podcasts & programmatic audio.

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Social Media

Organic + paid social and community management.

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Analytics

GA4, dashboards, and decision-ready insights.

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Web Development

Conversion-focused, SEO-ready WordPress builds.

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How We Work

1) Discovery

Goals, customers, seasonality, and economics.

2) Plan

Channel mix, budgets, KPIs, and tracking.

3) Launch

Creative, trafficking, QA, and go-live.

4) Optimize

Weekly insights, tests, and clear next steps.

Our Values

Integrity

We recommend what we’d do with our own dollars. No fluff, no surprises.

Clarity

Plain-English plans and reporting. You’ll always know what’s working.

Accountability

KPIs tie to outcomes—calls, leads, revenue—not just impressions.

Let’s Start Growing Together

Tell us about your goals and timeline—we’ll build a right-sized plan and define clear KPIs from day one.

Call 214-966-1010 or email contact@deerhornmediaservices.com

Contact DHMS