Headphones and audio console for streaming audio advertising
Streaming Audio Advertising

Reach On-the-Go Audiences with Precision

Spotify, Pandora, iHeart, podcasts & programmatic audio—planned and optimized to lift awareness and drive measurable actions.

Why Streaming Audio with DHMS?

Audio owns moments screens can’t—commutes, workouts, chores. We blend platform strengths with first-party data to keep reach efficient and frequency controlled, while companion display drives site visits.

Premium Inventory

Spotify, Pandora, iHeart, TuneIn, and top podcast networks with brand-safe placements.

Smart Targeting

Geo, demo, interests, language, device, daypart, and retargeting from site visits.

Real Outcomes

Track completion rate, reach & frequency, companion CTR, store/site lift and assisted conversions.

What We Plan & Launch

Formats

  • 15s / 30s audio spots
  • Companion display & call-to-action cards
  • Podcast host-read & dynamic insertion
  • Sequential audio → display retargeting

Platforms

  • Spotify, Pandora, iHeart, TuneIn
  • Programmatic audio exchanges
  • Podcast networks (dynamic & host-read)

Measurement

  • Listen-through & completion rate
  • Reach / frequency control
  • Site visits & engaged sessions
  • Lift & assisted conversions

Our Process

1) Audit

Audience, markets, seasonality, creative assets, and budget guardrails.

2) Plan

Channel mix, targets, frequency caps, companion tactics, KPIs.

3) Launch

Trafficking, brand-safety, pixeling, and QA before going live.

4) Optimize

Bid & audience tuning, creative tests, pacing, and weekly insights.

Typical go-live: 7–10 business days after assets & approvals.

Streaming Audio FAQs

What budgets make sense to start?

For a single market test, we recommend $2.5k–$5k/month to achieve efficient reach and stable frequency caps.

How do you measure results?

Primary KPIs are completion rate, reach & frequency, and companion CTR. We also track site visits, engaged sessions, and assisted conversions via analytics.

Can we geo-target down to ZIP codes?

Yes—geo-fencing by city, ZIP, or radius is supported. We can layer demo/interest filters and dayparting.

Do I need new creative?

If you have radio spots, we can adapt them. Otherwise we’ll script & produce 15s/30s audio plus companion display assets.

How does podcast advertising fit?

We use both host-read for endorsement style and dynamic insertion for scale, depending on goals and budget.

Ready to Add Audio to Your Mix?

We’ll build a right-sized plan for your market, seasonality, and goals—then optimize weekly for performance.

Talk to an Expert